Glad ‘Trash Bag Tent’ Solves Outdoor Event Trash Problems

  • 1 min read
glad_tent.png

This is a great idea. Glad transformed their ForceFlex trash bags into tents that could be used by campers at music festivals and other outdoor events. The aim, of course, was to create a really simple and excuse-free approach to litter control, a big deal and large outdoor events.

Miami-based agency Alma took the concept to SXSW and displayed the tents at the music festival and surrounding camp grounds. The case study video below captures the rave reviews.

YouTube video

Picture of Steve Hall

Steve Hall

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