This is a great idea. Glad transformed their ForceFlex trash bags into tents that could be used by campers at music festivals and other outdoor events. The aim, of course, was to create a really simple and excuse-free approach to litter control, a big deal and large outdoor events.
Miami-based agency Alma took the concept to SXSW and displayed the tents at the music festival and surrounding camp grounds. The case study video below captures the rave reviews.
