So we’ve seen iterations of the site-to-site travel thing before but we really like the way Unilever went about this site jumper for Magnum ice cream. The purpose of the game is to catch as many pieces of Magnum ice cream as fast as you can as you traverse across a collection of websites. The site was promoted on MSN sites around the world.
The game highlights the brand’s “for pleasure seekers” approach by sending the player across a multitude of pleasure-related websites. Though it takes a while to get to the end of the road, the trip is quite engaging and catching all the pieces of ice cream gets a bit harder as you move along.
