Girl Scouts Go Hip (Or Hope To) With New Ad Campaign

  • 1 min read

With poster taglines like, “We want an adviser who knows 50 Cent isn’t two quarters” and “Be more popular with teens than you ever were in high school,” the San Francisco Girls Scouts hope to transform the image of girl scouting from hopelessly hokey to happenin’ hip and attract women 18-29 to become troop leaders.

The campaign also hopes to make Girls Scouts cool for girls over 10, the age at which most girls drop out of scouts for fear of being labeled something less than cool.

Picture of Steve Hall

Steve Hall

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