While we all love a racy ad and any excuse to write about one, it seems marketers are simply creating them now in order to have them banned. Take the Plugg Jeans ad. It shows two hotties on the beach. The guy is holding a girl in a manner only seen in the confines of a photoshoot and the girl has her right hand in the guy’s crotch. Hey, nothing wrong with sex but Plugg Jeans must have been smoking crack if they thought this ad would be quietly accepted by all media. Of course, that was the strategy all along according to Plugg Jeans parent company Andrew International President Andrew Kirpalani who told Ad Age, “We wanted something exciting, something provocative, it doesn’t make sense otherwise to spend the money to be in Times Square.”
The image was to grace a slot in Times Square but billboard owner Boston Properties declined to accept the ad as presented and asked for changes. The ad was also declined by Elle Girl and Teen People but accepted by Jane. To acquiesce to those concerned, M Media Creative Director Michael Cooper has toned down the ad a bit to unsexify the image somewhat.
UPDATE: Apparently it’s now up.
