In its latest YouTube campaign, Gillette plays the Sagacious Big Brother for lessons on shaving things you wouldn’t ask your actual brother about. Well, apart from maybe the armpits, but hey, we all would’ve figured that out ourselves anyway; and possibly your head, but only because he probably had to do it for you first.
What we dig about the videos: they’re easy to watch, no-nonsense and talk in a chill factual tone. We actually learned stuff. And we don’t even need to shave our faces. Nice work by BBDO/New York and Proximity Canada.
o Head
o Back
o Face
o Chest
o …(dun dun duuuuun!) Groin
Yeah, baby, you know you wanted in on that.
