Gillette Campaign Bathes Singapore Subway Station in Matrix Green

  • 1 min read

To promote its M3Power razor, Gillette and its media agency MindShare, cast a green glow on one of Singapore’s busiest subway stops, City Hall MRT, by placing green transparency over most of the station’s lighting. The station domination campaign also included the placement of station poster featuring spokesman David Beckham. If anyone from Gillette or MindShare have images, please share.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES
Strange

Dad Uses Hot Daughter to Sell Car on eBay
Industry Events

Internet Week Summarized Infographic-Style
Industry Events

Charlotte Gets Social With SocialFresh
Opinion

Why Advertising Will Never Portray Reality
Cause

iPad Drinkspirated, Games Socialized, Honda Gets Naughty
Celebrity

Streakers Pimp Briefs, Politician Gets Clean, Naomi Campbell Sexes Up

Load more

TRENDING AROUND THE WEB

Why some friendships pick up right where they left off, even after years apart

Why some friendships pick up right where they left off, even after years apart

Hack Spirit
9 small things people who age gracefully refuse to apologise for

9 small things people who age gracefully refuse to apologise for

Hack Spirit
8 little signs someone has stopped competing with everyone around them

8 little signs someone has stopped competing with everyone around them

Hack Spirit
People who age with grace usually stop worrying about these 8 things

People who age with grace usually stop worrying about these 8 things

Hack Spirit
9 things people who’ve weathered real hardship almost never complain about

9 things people who’ve weathered real hardship almost never complain about

Hack Spirit
Editors who give the most useful feedback rarely start with what’s wrong

Editors who give the most useful feedback rarely start with what’s wrong

Global English Editing
Load more