AdPulp points to a Promo Magazine piece about a Crest promotion that consists of a gigantic tube of toothpaste in the form on an 18 wheeler. Called “The Crest Imagine Tour,” the tube will make stops at summer events including music festivals, vacation spots and major cities. The truck is manned by Crest hostesses who hand out tubes of toothpaste to visitors who can enter the vehicle and lounge in its seating area as well as try out Crests’s Whitening Plus Scope in a “personal brushing station.”
