On July 1, giant, naked asses with smiles on them will emblazon a two-story, three-sided bollboard in New York’s Times Square for toilet maker Toto Washlet. It’s all to promote the company’s miraculous toilet, bidet and ass blow dryer contraption. Apparenly Europe loves this sort of ass treatment while Americans opt for the more simplistic dump and wipe. Toto hopes to change that mindset with this campaign. Whatever the outcome, giant asses in times Square will be a joy to behold.
