So you’re talking a nice drive into the city with your grandparents (or parents, or kids…choose appropriate scenario) to show them where you work and hang out or maybe to go to the park or even to Ground Zero for a visit. As you drive along, you look to your left and…OMG…ASS! A giant, arched ass is staring you in the face and it’s all you can do to hope no one else in the car is seeing what you’re seeing. Though the size of the ass and the mobile billboard truck its mounted on is far, far too big to go unnoticed. (Yes, I know the picture has palm trees in it and is probably LA but just go with it.)
Soon the reactions come. A chuckle from your grandfather. A horrified stare from your grandmother. A “Oh honey! You live here?” from your mother. A “Son, you don’t go to those places, do you?” from your father. A “Daddy! Daddy! Look at that big bottom!” from your daughter who’s strapped into her car seat. An embarrassed position shift from your 12-year-old son wrestling with his own “reaction” to the giant, hot, thong-clad ass staring him in the face cruelly taunting him with no “release” possible.
Is that what the advertiser really wants? Is a public roadway really the place to promote a slutty babe service? What, pray tell, was this media planner thinking?
