Giant Couch Promotes New Debit Card

  • 1 min read
boa_couch.jpg

This morning at New York City’s Grand Central Vanderbuilt Hall, Bank of America held an event to promote its new debit card product, “Keep the Change,” which rounds up purchases to the nearest dollar and places it in a saving account for the card holder. To attract attention to the new card, a gigantic, 20 foot long, 10 foot high sofa was placed in the Hall where people could climb on and reach beneath the cushions to find prizes such as MetroCards, Starbucks cards, restaurant gift certificates, retailer gift certificates and Apple store discounts.

This promotion, created by Jack Morton, aligns quite well with the whole money-stuck-under-the-couch-cushion thing. More photos to follow.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES
Strange

Dad Uses Hot Daughter to Sell Car on eBay
Industry Events

Internet Week Summarized Infographic-Style
Industry Events

Charlotte Gets Social With SocialFresh
Opinion

Why Advertising Will Never Portray Reality
Cause

iPad Drinkspirated, Games Socialized, Honda Gets Naughty
Celebrity

Streakers Pimp Briefs, Politician Gets Clean, Naomi Campbell Sexes Up

Load more

TRENDING AROUND THE WEB

Decades of research on expressive writing have found that writing honestly about a difficult experience for even a few minutes a day can improve mood and some physical health measures afterward — especially when people put feelings into words instead of just replaying the experience in their heads.

Decades of research on expressive writing have found that writing honestly about a difficult experience for even a few minutes a day can improve mood and some physical health measures afterward — especially when people put feelings into words instead of just replaying the experience in their heads.

Global English Editing
If someone secretly looks down on you, they’ll usually display these 7 behaviors

If someone secretly looks down on you, they’ll usually display these 7 behaviors

Hack Spirit
9 qualities of a truly good friend that have nothing to do with how often you speak

9 qualities of a truly good friend that have nothing to do with how often you speak

Hack Spirit
Benjamin Franklin won over a rival lawmaker in the 1730s by asking to borrow a book instead of doing him a favor, and psychologists later found the same trick makes total strangers like you more

Benjamin Franklin won over a rival lawmaker in the 1730s by asking to borrow a book instead of doing him a favor, and psychologists later found the same trick makes total strangers like you more

Global English Editing
Sociologist Charles Derber’s research on what he called conversational narcissism found that constantly steering a conversation back to yourself, even with something as small as “that reminds me of the time I—,” quietly starves the other person of the attention their story needed.

Sociologist Charles Derber’s research on what he called conversational narcissism found that constantly steering a conversation back to yourself, even with something as small as “that reminds me of the time I—,” quietly starves the other person of the attention their story needed.

Global English Editing
The difference between someone who invites people over easily and someone who needs three days’ notice usually comes down to one childhood rule

The difference between someone who invites people over easily and someone who needs three days’ notice usually comes down to one childhood rule

Hack Spirit
Load more