Giant Adidas Bridge Board Illustrates European Love Of Football

Steve Hall

May. 30, 2006
1 min read

Those Europeans sure do love their football and this massive and unique outdoor board from Adidas placed over a bridge construction site is a clear representation of that love. The board features German goalkeeper Oliver Kahn making a killer save. If Americans displayed their love of things this way, we’d have a gigantic image of Tom Cruise jumping over a highway shaped like a couch or a floating Army of inflatable paparazzi chasing Britney Spears and she dropped her baby from the top of the Empire State Building. Thankfully, we’re just not that creative.

Steve Hall

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Giant Adidas Bridge Board Illustrates European Love Of Football

Steve Hall

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TRENDING AROUND THE WEB

I’m 65 and I sat across from my wife at dinner last Thursday and she said ‘you haven’t been happy in years’ — and the worst part wasn’t that she was right, it was that I’d convinced myself nobody had noticed

Global English Editing

Global English Editing

Psychology says people who constantly interrupt conversations aren’t rude or self-centered by nature—their brain processes connection as something that has to be seized before it disappears, and that fear usually has a very specific origin

Global English Editing

I’m 38 and I realized last month that I have two hundred contacts in my phone and not a single person I could call at 2 AM without feeling like I was being a burden — and that math broke something in me

Global English Editing

Psychology says the reason most people never become who they want to be isn’t lack of discipline or willpower — it’s that they’re still performing for an audience that stopped watching years ago

Global English Editing

Psychology says a woman who has lost her joy doesn’t fall apart loudly—she starts using a specific set of 8 quiet phrases that sound like she’s fine and mean something else entirely

Global English Editing