Last month we made it pretty clear we weren’t keen on wearing bikinis and riding bulls, but Lucky Brand Jeans thought it’d try us anyway.
Introducing the Lucky Buck-Off. After uploading your face onto the body of an elf, use your keyboard to get, well, bucked by a reindeer. (Why is his nose glowing green? Is he sick?)
Get a discount upon completion. Rumour has it the discount rises if your bucking abilities improve. (I faired rottenly! — and still got 20% off.) Coupons and codes are valid until December 31.
By kirshenbaum bond + partners.