Get a Fiat, but Avoid Temptation of Driving Along Subway Tracks

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Okay. Leo Burnett, Sao Paulo sent us this Fiat ad, which we’d like to say we get, but we’re really not sure.

Is the car fast? Is that it? Is it super strong or safe? Is it actually a train in an anomalous body whose unique capacities enable it to “lead the pack,” so to speak, like Rudolphe the Red-Nosed Reindeer?

Are we overreaching?

Picture of Steve Hall

Steve Hall

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