Like a mashup of The Most Interesting Man and the Speedo dude from the Southern Comfort beach ad, this Jung von Matt-created video for German supermarket Edeka is, by far, the weirdest supermarket ad we have ever seen. Perhaps the weirdest ad of any kind we’ve ever seen.
But it’s also wonderful. Wonderful in ways most brands would never dare to be wonderful.
In the three minute video, suave electro-pop musician Friedrich Liechtenstein cavorts with sexy supermarket models, bathes in milk and has fun with sushi and sausages.
It has over 2 million views since it was released February 20. We predict many more views to come.
