German Ad Makes Words Spit Flames

eragon_dragon.jpg

TJ “I Told You So” Swafford dropped a link to this interesting Audible.de ad in our Soflow group forum this morning. It’s a cross-promotion with Eragon in which words flow out of some suspiciously iPod-looking earbuds and smash together, giving phoenix-like birth to a dragon.

The copy reads “Lebendige Worte” or “living words.” We’re not sure what the narrator is saying but dragon visuals and German-speak have a way of demanding one’s strictest attention. We also like the gobbledygook mash-up of disconnected letters that turn into a fire-breathing monster. We shoot for the same type of effect when we throw together scathing diction.

Do we now want to watch Eragon? No, but that’s because we were burned by Dragonheart, which ruined live-action dragon films for us forever.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

7 small courtesies that are quietly disappearing from everyday life

7 small courtesies that are quietly disappearing from everyday life

Hack Spirit

9 tiny habits of people others instinctively trust with a secret

9 tiny habits of people others instinctively trust with a secret

Hack Spirit

Why some friendships pick up right where they left off, even after years apart

Why some friendships pick up right where they left off, even after years apart

Hack Spirit

9 small things people who age gracefully refuse to apologise for

9 small things people who age gracefully refuse to apologise for

Hack Spirit

8 little signs someone has stopped competing with everyone around them

8 little signs someone has stopped competing with everyone around them

Hack Spirit

People who age with grace usually stop worrying about these 8 things

People who age with grace usually stop worrying about these 8 things

Hack Spirit