Way back in the heady days of 1998 dot com mania, an account director friend who, as much as we did, loved to sling around pompously pointless marketing blather and marvel at the ability of other to, as well, say so much while saying so little thought we’d write a book gathering together all the inanity. We never did but “seven words you can’t say on TV” comedian George Carlin created a 3:42 bit on the same topic. For 3:42, he hilariously strings together the pointless blather that not only marketers but all people fling out of their mouths without fully considering how stupid it sounds.
Take note. More than half of what comes out of your mouth in that client presentation is mindless, pointless, idiotic sounding, space-filling blather. Don’t you want meetings to be shorter? Aren’t you sick of fake words that mean nothing? Wouldn’t you rather be actually creating something rather than killing it with the boatload of words you throw at it before you ever show it to the client? Of course you would. So stop talking like an idiot.
