GE Wins And Loses With ‘Ecomagination’ Campaign

  • 1 min read
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Hot But Off the Mark

It’s really quite amusing that GE can achieve top placement on IAG’s Most-Liked TV Ad list for one of its Ecomagination spots yet be vilified for another – it’s hotties in the coal mine spot. The first has an elephant gleefully dancing through a lush forest to the tune of “Singing in the Rain.” The second, shows hottie hard bodies cavorting with mining tools in a coal mine to the tune of “Sixteen Tons.” Two completely different approaches to achieving the same goal. One succeeds. One fails.

Picture of Steve Hall

Steve Hall

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