OK. It’s fully understood that this new spot from Hyundai intends to make people Rethink Everything but this little showdown between a lion and a gazelle should never have been made as a :60. A :30 would have been just fine to make the point. Of course, this nit pick is irrelevant because, as we all know, :60’s run about once and are then followed by a gazillion GRPs worth of the :30 so we’ll just shut up now. Sorry, we can’t help ourselves. Of course the :60 had to be made to justify the trip to some far off exotic looking locale buoyed by a bloated production budget to support the film crew and all those agency folks who love to be heard on their cell phones saying “I’m on location now. Have my assistant deal with that.” Anyway, someone will probably correct us now and explain the whole thing was done using CGI and the exotic locale was some production geeks cubicle.
