Gay.com Leverages Big Feet in New Campaign

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Coinciding with National Coming Out Day, Planet Out’s Gay.com on Tuesday launched a new ad campaign with the tagline “More Than Meets the Eye” which fixates on the apparent relationship between foot size and…well…dong size. Along with a promotional online video in which a guy plays footsie with men of all different foot sizes until he finds foot-measure-breaking Mr. Bigfoot, print ads and outdoor ad to the campaign. Too bad there isn’t an accompanying hetero campaign in which the relationship between booty size and breast size was explored.

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Steve Hall

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