Gatorade really isn’t cutting it with its Super Bowl efforts this year. In a spot for its G2 sport drink, Derek Jeter walks through the streets of New York as a baseball landscape digitally follows him. Like we said here, nice effects but that’s about it. We said it wasn’t lame but close.
After viewing this Arnell-created commercial for the company’s flagship line of drinks, we can, without doubt, say this one is truly lame. For almost the entire length of the commercial, we see a dog drinking from its water bowl. We watch. We wait. We watch. We wait. There simply has to be some amazing punchline this thing’s working up to. Will the dog break out in some sort of digitally-enabled, cartoonish, Gatorade-fueled dance? Will we see a loving scene between dog and man with a closing shot of man and dog expressing their love for one another while the man drinks from a bottle of Gatorade and the tagline, “Gatorade. Life is Good” is supered?
Unfortunately, we get neither. All we get after watching this dog drink for 25 seconds is…wait for it…a close up shot of the dog with the tagline “Man’s Best Friend” and a product shot. Yes. Seriously. That’s all we get. Perhaps there’s some inside joke we’re not getting here. But if even our dim-witted mind can’t figure it out after five viewings, it’s quite likely a good many people won’t get it after just one viewing.
Seriously. Is the dog drinking the Gatorade? Is the dog a man (the sound effects hint at that)? If the dog is a man, how did that happen? And if the dog likes to drink Gatorade, how did those bottles get there? After all, dogs aren’t great at carrying things with their paws. Is Gatorade a dog’s bets friend? Is the message that a dog AND Gatorade are man’s best friends? OK, we’re done. Our head is about to explode.
