Garfield Gets Dizzy, Catalyst Emerges, NASA Re-Emerges

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– True to form, Bob Garfield reviews a fairly good Sprint commercial and then rips the shit out of it for what he deems dizzying camera work. Bob, you almost Puked? Seriously. You need to see a doctor or use your walker when reviewing commercials.

Catalyst, the “marketing capital” firm launched by John Durham and Cory Treffiletti is rolling out a new Emerging Media Buying Service (EMS) that will provide planning and buying expertise for online video, mobile, social media, widgets, and gaming.

Writing on AdFreak, David Griner, whose mom worked at NASA for years and was acting director of the Marshal Space Flight Center for a time, tells us about four NASA workers who are trying to “re-ignite the enthusiasm for space by reaching out directly to today’s hyper-connected youth.”

– AdFreak (yes, we do read rss feeds in order) is reporting, “Smashing Pumpkins are suing Virgin Records for using the band’s name and music in a ‘Pepsi Stuff’ promotion with Amazon.com.”

– Mitsubushi has thrown its $190 million creative account into review. Its current agency, BBDO West, won’t defend.

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Steve Hall

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