Gap Retires Sarah Jessica Parker, Joss Stone Debuts in Spring Campaign

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The New Gap Girl

Though it seems like it was just yesterday that Sex And The City star Sarah Jessica Parker joined the Gap ad campaign, she’s now been cast aside in favor of the younger, supposedly closer-to-Gap-demo, singer Joss Stone.

We know everyone has a serious case of ADD these days but a little consistency in ad campaigns wouldn’t be a bad thing. After all, it worked quite well for Frosted Flakes with Tony the Tiger and for Maytag with those Maytag guys. Oh but wait, we’re talking about the psychotically multitasking, ferociously fickle, OMG GTG crowd. Expect Joanna Levesque to appear in the Gap’s Fall campaign.

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Steve Hall

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