Gap Destroys Itself In Preparation For Makeover

gap_destroy.jpg

During this week’s OMMA Conference, Crispin Porter + Bogusky showed some Gap work which aired nly in movie theaters in New York and LA. The :90 spot shows a Gap store being demolished by customers and workers as a sign of the new, aged-up Gap. While one source claims this ad was done by Laird+Partners, the fact Crispin showed it at OMMA sort of dispels the notion they sometimes “bend” the list of credits on a project.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

7 ways your idea of a “successful life” tends to change in your 30s

7 ways your idea of a “successful life” tends to change in your 30s

Hack Spirit

9 cities that inspired the world’s most famous novels

9 cities that inspired the world’s most famous novels

Global English Editing

People who make difficult days feel a little lighter tend to do these 8 things

People who make difficult days feel a little lighter tend to do these 8 things

Hack Spirit

Stanford researchers who tracked how people’s social circles change with age found that older adults don’t lose the ability to make friends — they simply get pickier, deliberately keeping fewer relationships that feel meaningful and letting the rest go, a shift linked to higher emotional well-being, not less

Stanford researchers who tracked how people’s social circles change with age found that older adults don’t lose the ability to make friends — they simply get pickier, deliberately keeping fewer relationships that feel meaningful and letting the rest go, a shift linked to higher emotional well-being, not less

Global English Editing

9 things lifelong readers pick up on that other people miss entirely

9 things lifelong readers pick up on that other people miss entirely

Hack Spirit

7 habits that separate quick decision-makers from chronic overthinkers

7 habits that separate quick decision-makers from chronic overthinkers

Hack Spirit