Gap Destroys Itself In Preparation For Makeover

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During this week’s OMMA Conference, Crispin Porter + Bogusky showed some Gap work which aired nly in movie theaters in New York and LA. The :90 spot shows a Gap store being demolished by customers and workers as a sign of the new, aged-up Gap. While one source claims this ad was done by Laird+Partners, the fact Crispin showed it at OMMA sort of dispels the notion they sometimes “bend” the list of credits on a project.

Picture of Steve Hall

Steve Hall

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