Gap Continues Campaign With Sarah Jessica Parker

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As we mentioned before, the attractiveness of Sarah Jessica Parker eludes us but that hasn’t stopped the Gap from continuing their relationship wit the Sex and the City star in a holiday campaign debuting today. Parker will appear in three spots along with Josh Duhamel, Mary J. Blige, Will Kemp, J.C.

Chasez, Frankie Rayder, Joy Bryant, Kelis, and Van Hunt. Other featured campaigns in this week’s MediaPost Out to Launch column by Amy Corr are the humorous CNN campaign featuring on air personalities joking around, a street campaign for the bank HSBC offers free cab/subway/bus rides to New Yorkers who correctly answer two Big Apple trivia questions, more free (by invite) cab rides from UK-based Interoute who is promoting their communications network with a video in the cab and an in-cab meeting with a company representative, a TV campaign for Hachette Filipacchi’s For Me lifestyle magazine launch, a Tweeter campaign which promise to untangle home entertainment, a promotional campaign for BET and yes, a Smokey Bear campaign. The dude is old. He’s celebrating his 60th birthday.

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Steve Hall

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