Now that Electronic Artists has more fully integrated advertising into its games, it has sent out a new End User License Agreement and Adrants reader Dario Meli tells us most aren’t happy with it pointing to an ars tchnica gaming forum. In the forum, most are displeased with EA’s collection of user information (though anonymous) but more so with the company’s perceived double dipping. Forum members think it’s unfair for EA to collect ad revenue without using it to offset the cost of games as is usually the case in other media.
We’re sure everyone’s just beginning to learn here and that most of these seemingly illogical practices will be weeded out as the marketplace matures. Though, for now, EA has a few gamers up in arms over its integration of advertising into its games.
