Axe and MTV are joining forces to bring back the sad event that was The Gamekillers, an ad campaign-cum-one-hour-special that aired in 2006 and then vanished off the face of the earth.
Well, now it’s returning. A series of game-killing caricatures will be launched forth out to screw up unsuspecting dates. This time around, however, the guys on dates must utilize tips relayed to them in order to keep the girl’s heart – or at least her snatch – safely secure.
Guys who win the girl get their names engraved on the ancient AXE Gamekillers Chalice. And if you can think of something douchier than that, we’ll carve your name into the ice of an ancient Adrants martini.
Bartle Bogle Hegarty, in tangent with @radical.media, put the series together. The show airs on September 21 at 7 pm ET/PT.
