Newspaper advertising? Does anyone still do it? It seems like a waste, right? Well, not if the creative garners all kinds of notoriety and publicity as Monday’s Game of Thrones ad in the New York Times did.
The HBO ad placed the shadow of a dragon over a two page spread of not-real content. The stories themselves relate to the show. We’re a bit surprised we’re actually writing about a newspaper ad in 2013 but it just goes to show creativity still exists. Even if it is within a dying medium
