What better place than during Cannes Lions to write a book about advertising? That’s exactly what Hyper Island did last week during the Festival of Creativity when the digital school led the workshop, Writing the Book on the Future of Advertising.
During the two hour workshop, those in attendance crafted the book which, yesterday, was published and downloaded 4,200 times and 17,000 times in total.
The book is the latest in a series entitled Write the Book On It, in which executives participate in a group exploration of a current business challenge and address it in a book. It can be downloaded for PC or mobile devices here.
