Attention ad students: The Future Lions ad competition is now taking entries for 2009.
Hosted by AKQA and the chastened Cannes Lions Int’l Film Festival, Future Lions seeks ideas for advertising a global brand “in a way that would not have been possible five years ago.” Sky’s the limit in terms of product, target audience, media and technology — and THERE IS NO FEE TO ENTER.
Winners will be given a customized Flip Mini HD cam and will also be honored at Cannes Festival on June 26 at the Debussy Theatre. The top five ideas get registration to the Cannes Festival from the 21st-27th — hence the camera, because you’re goin’ to France, bitch! — and a limited-edition AKQA-designed toy called the Future Lion Cub. (Not sure what it looks like, but it’s gotta be better-looking than this bad-boy.)
Submission deadline: May 4, 11:59 PST. Sounds far away, but it’s not; get crackin’, kids. Think of the bikinis, and the HD cams, and your faux friends, all consumed with envy and whatnot while you get tanned for being talented.
