Fufeng Toy Trademarks ‘Happy Birthday’ Brand

  • 1 min read

A Chinese toy company, Fufeng, has registered the words “Happy Birthday” as its trademark in 25 countries including the U.S., Japan and the European Union. Accordingly, marketers may now face legal difficulties when tying their brand to the words “Happy Birthday.” One hopes the company won’t be too hard on little girls who are planning birthday parties for their Barbie dolls.

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Steve Hall

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