Fuel Recycles for Mazda’s Queue of Lame Duck Campaigns

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Commendably persistent in its quest to spark the libido of speed-freak co-eds (previous attempts one and two), Mazda throws the weight of some slightly-below-indy Canadian bands behind a new virtual driving game.

Created by Fuel Industries, the courses were shot on college campuses and university students can choose between three.

We played the game and it seemed promising until we realized the speed couldn’t be adjusted (from what we could tell, anyway) and we didn’t even have to mess with the right or left functions. Just keep pushing the forward button and the car turns for you. If only real-life cars were that smart. Oh wait, Lexus might be.

Learn something from Candystand, the branded-game pros, or even Nokia, who really struck gold with almost the same idea. In fact, it was made by the same people.

Ew, a sloppy seconds campaign. Not cute.

Picture of Steve Hall

Steve Hall

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Greif and Gleason’s 1980 research on how children learn politeness routines found that young children almost never say “please” or “thank you” spontaneously, they say it because a parent prompts them with “what do you say?” dozens of times a week, meaning the reflex adults later display without thinking twice was built through years of someone else’s prompting long before it became automatic.

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