Why a company that makes its money selling, among other things, beef, would want to remotely associate itself with a concept that would, seemingly, reduce the desire to consume the company’s primary product is a bit twisted. But, we’re talking about a viral-like spoof here so all normal rules of logic don’t apply. Fuddruckers, a hamburger restaurant chain, has launched a website promoting the Beef Relief Patch, a nicotine patch-like device that people who are addicted to beef can wear to reduce their cravings. The site, complete with official sounding medical language, testimonials and a link to fictitious biopharmaceutical firm Lancer-Bovina Laboratories, Inc. which “aligned itself” with Fuddruckers to market the Beef Relief Patch, also contains a funny commercial promoting the patch as well as Fuddruckers.
The work was done by Austin-based agency Fosforus, who, consciously or not, posted their creation not just to the URL www.beefrelief.com but to the revealing www.fosforus.com/beefrelief.
