Frito-Lay Introduces Black Pepper Jack Doritos With inNw Campaign

  • 1 min read

Writing on ClickZ, Pamela Parker explains a campaign Frito-Lat launched to promote its new Doritos Black Pepper Jack flavor. The campaign began with teaser billboards containing the message “inNw” which then expanded to TV, text messaging and a website peppered with hip-speak unveiling the tagline, “If not now when?”

The campaign was targeted to 16-24 year olds and was created by BBDO, Tribal DDB Dallas and Hip Cricket.

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Steve Hall

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