Frito-Lay Introduces Black Pepper Jack Doritos With inNw Campaign

Steve Hall

Feb. 10, 2024
1 min read

Writing on ClickZ, Pamela Parker explains a campaign Frito-Lat launched to promote its new Doritos Black Pepper Jack flavor. The campaign began with teaser billboards containing the message “inNw” which then expanded to TV, text messaging and a website peppered with hip-speak unveiling the tagline, “If not now when?”

The campaign was targeted to 16-24 year olds and was created by BBDO, Tribal DDB Dallas and Hip Cricket.

Steve Hall

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Frito-Lay Introduces Black Pepper Jack Doritos With inNw Campaign

Steve Hall

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TRENDING AROUND THE WEB

My father came home from Vietnam in 1971 and spent the next forty years mowing the lawn at exactly 0700 every Saturday — and I didn’t realize until he died that those rigid routines weren’t about control, they were the only thing holding him together

Global English Editing

I grew up being told I was “too American” by my family and “too Vietnamese” by everyone else — and I spent thirty years in the space between those two sentences not fully belonging to either world

Global English Editing

I’m 73 and the best thing I ever did for my relationship with my adult children was stop giving them advice

Global English Editing

Psychology says people who can’t stick to habits aren’t lazy or undisciplined — they’re trying to force routines onto a nervous system that was never taught to regulate itself, and every failed attempt reinforces a story about themselves that started in childhood

Global English Editing

I moved to a small village in Tuscany after my retirement and spent the first three months thinking I was on vacation, until I realized I was actually grieving a life I never had the courage to live

Global English Editing

I stopped sharing good news with my oldest friend because every time something went well for me, she’d go quiet for two weeks. I finally understood that her love for me had a ceiling, and it was set exactly at her own level of happiness.

Global English Editing