Slightly similar to Kmart’s recent Ship My Pants word play comes this Ignited-created work for Fresh & Easy. A music video entitled f&easy (yes, it is supposed to sound like what you think it sounds like) touts the brand’s, well, fresh and easy approach to groceries. The song was written by Tony Award winning composer Jeff Marx and Julian Hornik.
It’s a catchy enough ditty but nowhere near as hilarious as Kmart’s Ship My Pants. The actors, however, are far easier on the eyes.
Additional campaign elements will include online, radio, outdoor, TV and mobile.
