If you’re one of those beach police dudes, you might want to make sure you take your keys out of your little beach cart before you inform a beachgoer they’re on a private beach lest you want an angry walrus to drive off with it. That particular scenario is part of a Saatchi & Saatchi LA-created campaign for the beach protection cause group Surfrider.
Along with an amateur-style video with the walrus antics, which, let’s be honest, is pretty lame, comes seafood packaging placed in local farmer’s markets which don’t contain fish, rather various collections of trash collected from the beach. Not exactly the sort of thing you’d want to see when digging through the cooler for that prefect cut of fish.
It’s the packaging aspect of this campiagn, which also had a print component mirroring the packaging, that’s more interesting and, likely, more powerful in terms of message delivery. Though it’s not clear if fish market owners were in on the freezer placement, it’s quite clear people’s reaction to finding, oh, a package of used condoms next to some halibut was, well, one of disgust.
