Free Ice Cream For Everyone! As Long As You’re Black

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Atlanta_Payne.jpg

As part of a promotional campaign to introduce the new TBS show Tyler Perry’s House of Payne, ice cream trucks branded with the show’s characters made stops in various neighborhoods, malls and events in Atlanta, Birmingham, Raleigh-Durham, Charlotte and Memphis in an effort to draw African-Americans to the show which debuts June 6. Free “POPScicles” in honor of LaVan Davis’ character, Curtis “Pops” Payne were freely distributed to all. Yes all. Pay no attention to our nasty headline writer.

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Steve Hall

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