The cheesy lingerie maker is back from chaper 11. It’s re-tooling it’s brand, introducing new product lines, and opening and remodeling stores. I can’t wait for the ad campaign to start. Maybe we’ll see a Victoria’s Secret style runway show. Maybe if they were less sleeze and cheese and more elegance, they might gain a greater market share.
Oh but wait, some of us like that Frederick’s sleeze and cheese…in the privacy of our own bedrooms of course.
In any event, look to see more red satin maid’s costumes about.
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