How we went from a society that used to just go to their doctor when they couldn’t get a hard on to one which, apparently, no one can get hard and everyone wants to talk about it, one will never know. Perhaps the NFL’s recent move to end its $18 million contract with erectile dysfunction company Levitra will help the country alleviate its obsession with the four hour hard on and the penis as the only redeeming quality in men. Without belittling a very serious and unfortunate situation, the whole erectile dysfunction thing has gone from offering serious medical solutions to making a joke out of the situation along with turning some perfectly healthy men into pill-popping, 24 hour-a-day marathon pelvic thrusters.
In announcing this move, we’ve got to hand it to Ad Age for its cheeky third paragraph reporting that the NFL’s decision “is a blow to Schering-Plough, which co-markets Levitra in the U.S. with Bayer…” Cute.
