Leo Burnett Argentina has created a wondrous new campaign for the Fiat Palio. There are no winding mountain roads. No people punching each other in the arm. No wine glass breakage. No metal ball rolling along the car’s contours. No animals getting caught in the sunroof. No terrorist bombers. No hot girls spreading peanut on the hood. No rednecks slingshot from a four wheeler. No bikini clad hotties riding bicycles into the air ET-style. No sudden car crashes. And no Trunk Monkeys.
No. This time we have a seventies-era, ‘fro fashioned dude rollerskating down the road while…people ride in his hair. It’s the Palio Groove. And you thought there were no new ideas when it came to selling cars. See the ads below.
