Having worked in the segment for quite some time, I can attest to the boredom of working on business to business ad campaigns. There’s only so much speed and feed bullshit you can take before your head explodes…or you go out and hire a big breasted floozy, a dude in a tuxedo and layer on an endless supply of metaphors and double entendres.
Apparently, that’s what happened over at Hanft Raboy and Partners when they where concepting work for their client, Fortify. A Las Vegas-style gambling idea, The Golden Server, was birthed which allowed for the predictable cop, “no glove, no love” and “lots of love, cups full.”
The work offers up a geek’s dream; technical jargon interspersed with teasingly tantalizing enticements from a bubble-headed blond bimbo.
