Former Gucci Designer Tom Ford to Rebuild Estee Lauder Brand

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To resuscitate itself, Estee Lauder has signed a deal with uber-designer Tom Ford to create a line of Estee Lauder branded fragrances as well as a Tom Ford brand. Estee Lauder Brand President hopes Ford can do for his company what Ford did for ailing Gucci, turning Gucci around from near bankruptcy to a $4.3 billion powerhouse. WPP Group’s JWT will be on hand to help.

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Steve Hall

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