The original writer of AgencySpy, SuperSpy, has launched Fifth Column, which aims to improve the advertising business by soliciting comments for improvement which will then be sent to the agencies they apply to and, ultimately published for public consumption.
On Advertising Fifth column, formerly anonymous blogger SuperSpy now refers to herself as Sabrina Duncan which, if you do a Google search doesn’t help much since all you get are endless listing of Kate Jackson’s Charlie’s Angel character, Sabrina Duncan.
She’s launched the effort on a blog but it might have been better to use the social network service Ning which would have given her every possible tool needed to make this thing as interactive and conversational as it needs to be for it to succeed.
The effort could go either way. It could turn into a bitch session about which agencies suck or it could become a productive tool for improving the way the advertising industry does business. It’s not clear yet how it will go but the inclination is to give it time and hope for the best.
