We’ve all seen a person at some point who looked like an idiot because they forgot to remove the tag from that new piece of clothing they just bought. It’s kind of like the fodd stuck between the teeth thing. Well, with this street campaign for Marshalls, forgetting to remove the tag is exactly why this Chicago street campaign is so interesting. The retailer sent a team out to roam the streets with gigantic price tags affixed to their clothing, making them impossible to miss and drawing attention to the clothing itself. We’re told call ins to radio stations were also part of the stunt to further increase awareness. We like. See other images here.
