Ford is using imagery of Steve McQueen, who died in 1980, in a new television commercial for its Mustang and other new vehicles. In one version of the spot, McQueen is seen stepping out of a cornfield as he did in the movie “Bullitt” and into the Mustang. The commercial is part of a third quarter, $200 million effort to promote the new Ford Five Hundred, the Freestyle and the Mustang.
The campaign will break this Sunday with the Steve McQueen ad airing in November.
