Ford to Give Away 100 Fiestas Social Media Style

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The ever photogenic Julia Roy and her agency, Undercurrent, are working with Ford on a program called Fiesta Movement. The automaker plans to give away 100 Ford Fiestas for six months complete with free gas, insurance, parking and a concierge service. The lucky 100 will be sent on “cool monthly missions” not unlike AT&T’s Lost in America.

And oh yes, they must document their travels for public consumption. After all, it’s the social media thing to do, right? And, yes, there will be tweets.

Picture of Steve Hall

Steve Hall

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