Ford to Debut Unscripted :15s For Drive One Campaign

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Of Ford’s new Drive One commercials, The Ford Story blog tells us “The comments are as real as the people who made them. They are not scripted. In fact, these people didn’t know that it was Ford filming them, or that they would be used in commercials. That’s the only way to get genuine opinions, and that’s how these were produced.”

The campaign, in which Ford owners tell the camera what they like so much about their vehicles, breaks October 12. You can view eight of the commercials here.

Ford does seem to be fairing much better than GM. Will these spots help?

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Steve Hall

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