Chevy has its Angels and Ford has…well…Ford has Doug. Doug is a puppet. And a puppet with an attitude and an attraction to blond reporters and, well, any female of any kind. He’s also a wise ass who carefully walks the line between making the brand message interesting and turning the entire thing into a comedy routine. He’s witty and stupid all at the same time. And it kind of works. And in any event, it’s far more interesting that a typical :30 or :60. Far, far more interesting.
Doug’s best lines include, “may I smell your fingers?” and “are you all business or it is just that suit?”
Directed by Paul Feig and written by a host of comedy writers, the collection of videos touts the Ford Focus and its many features. The unveiling of Doug as the new spokesperson for Ford was preceded by several unbranded videos in which the puppet stops a convenience store robbery, saves a choking victim and performs CPR.
We like this advertainment. We actually watched all of it. Of course, that’s out job but that’s besides the point. We actually liked it and found it entertaining. Which is a very, very good thing.
