Ford Pulls Lincoln ‘Lust’ Super Bowl Commercial

Yesterday, Ford joined Budweiser as another marketer getting cold feet prior to this year’s Super Bowl and has cancelled a planned commercial for its new Lincoln Mark LT pick up truck. The spot, created by Young & Rubicam Dearborn, shows a clergyman finding a key to the Lincoln truck in the collection plate. Following the service, the clergyman is seen lusting after the vehicle in the parking lot only to find out from a church member it was a joke played by his daughter. He is then seen placing the word “Lust” on sign outside the church indicating the topic of his next sermon.

Once again, we have become a bunch of humorless, PC-controlled bores with no backbone. It seems Janet Jackson’s right breast has become the most powerful cultural anomaly now guiding our lives.

Picture of Steve Hall

Steve Hall

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