Ford Launches Talking Ad Campaign

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ford_miracle.jpg

Ford Belgium has launched a speaking ad campaign, called Ford Miracles that, well, speaks. And we’re not talking about TV or radio. Created by Ogilvy Belgium and consisting of outdoor posters and customizable e-cards, the ads say, well, something. We don’t really know what because we don’t speak French or whatever language is spoken in Belgium. The campaign site even has a live webcam that is mounted to one of the posters to monitor viewers reactions. It’s a bit spooky.

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Steve Hall

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