In a viral spoof modeled after the movie, The Mothman Prophecies, Ford U.K. has launched a campaign called ‘Evil Twin’ to promote its new SportKa. In the spoof, the car, apparently tinged with evil, has been sighted playing evil tricks on innocent victims such as whacking a bird with its hood as the bird attempted to land.
An entire website, mirrored after a movie site, has been put up including a back story saying police have spoken with Ford “in an effort to understand how such a successful, popular car could be so deranged.” On the site are downloads including screen savers, wallpaper and posters. Users are led to the site either from the Ford website or from a viral video.
Unlike some viral spoofs, this one is done in a way that does not hide Ford as the company behind the car. It’s moderately amusing and more so if you have actually seen the Mothman Prophecies movie.
